Address: Rankhigher
980 Fraser Dr #116, Burlington, Ontario, ON L7L 5P5

Phone: +1 (905) 637-9033

E-Mail: info@rankhigher.ca

Annual Prime CarCare Conference

Over the past weekend, September 27th-29th, members of the RankHigher team were invited to the Annual Prime CarCare Conference at the Fallsview Hotel in Niagara Falls. The conference took place over a two day span and included members of both Speedy Auto Service and Minute Muffler.

As a long standing client of RankHigher, Speedy invited us to present our key findings, SEO updates, and share the action plan moving forward to both council members, and franchise owners. It was exciting to meet, interact and enjoy a social atmosphere with different members of both the Speedy and Minute Muffler family.

We captured video testimonials from a number of franchise owners who were excited to share their experiences with interested future owners. Through these statements, we documented the essence of the Prime CarCare Group members and witnessed their ever growing community.

On the final night of the conference, we kicked back and enjoyed good food, reflected on an outstanding weekend, and socialized with new friends at a private event held at Margaritaville. We greatly enjoyed our stay in Niagara Falls and the hospitality provided by the Prime CarCare Group.

Grand Opening VIP Party For Fraticelli’s Italian Grill & Bar

On Tuesday, September 17 – RankHigher.ca was invited to attend the Grand Opening VIP party for Fraticelli’s Italian Grill & Bar on Appleby Line in Burlington. We were honoured to be invited to this very special social event. RankHigher.ca recently was recently awarded the SEO contract for Turtle Jack’s Muskoka Grill Inc. Fraticelli’s and Turtle Jacks are part of the Tortoise Restaurant Group Inc. We are extremely excited to be working with their marketing team to help in their brand discoverability online to drive foot traffic to the restaurant locations in the campaign.

The restaurant has a wonderful décor, with high ceilings, low lighting, a vast wine cellar and a huge bar in the center of the restaurant. We were able to sample some of their delicious menu items, wines, spirits and beers. The servers were extremely friendly seemed intent on to make our evening memorable. We recommend the pizza!

This venue is great venue for that special date, the business lunch, and the large group gathering and celebration.
What resonated the most – not only with our team, but the other 300+ guests in attendance was the quality – attention to detail, exceptional food, and superb service staff. When you think of Fraticelli’s, you think quality. Period.

The event was very enjoyable, giving us a chance not only to socialize with our team but also to connect with new friends and business partners. We would like to thank everyone for their hospitality. We look forward to visiting Fraticelli’s in the future.

RankHigher.ca At The Blue Jays Game

On Tuesday, August 27th – RankHigher.ca was at the Toronto Blue Jays vs New York Yankees game at the Rogers Centre, in the heart of downtown Toronto.

RankHigher.ca recently partnered with a Google re-seller and IT/networking company – Onix – as our provider for a Google Search Appliance. We were offered two tickets to the game and in a corporate box with Onix and their other business partners.

The game was a very enjoyable experience even though the Blue Jays lost. The seats were great and it was definitely a fun outing on a Tuesday night! We made new friends, connections and enjoyed the experience. We would like to thank Onix for the hospitality and opportunity.

See some shots from the game, below!

Why We Became Bing Ads Certified

In an effort to remain up to date with SEM best practices, RankHigher was visited by Andrew Yang of Bing in early May for an in-depth training session on Bing Ads. Our entire team was given the opportunity to achieve their accredited Bing Ads Professional status as Andrew walked them through the interface and marketing tools.

RankHigher team with Andrew Yang of Bing (middle).

Andrew revisited the office on May 24th to complete the training session and perform the accreditation exam. RankHigher is pleased to announce the success of their team in earning their Accredited Professional Bing Ads status. At this time, a total of 14 employees at RankHigher are Accredited Bing Ads Professionals, making us the most certified internet marketing company in Canada!

Advanced New SEM Capabilities

Bing was generous enough to give out branded merchandise to the entire office, including water bottles, fountain pens, notebooks, stickers and luggage tags.

BingAds has a comprehensive user interface in which ads can be modified extensively to target or exclude specific keywords and locations. Bing Ads creates content, search and mobile based advertisements. Similar to Google Adwords, the interface features detailed report running and ad performance results. Bing has a unique “quality score” rating which calculates how relevant your ad and landing page is to its keywords. This quality score is extremely useful because for ads coming back with a below average score, Bing will predict for users what sort of extra conversions they could reach if they made an effort to raise their quality score.

Extend Your Reach To Millions of Yahoo and Bing Users

We don’t want our clients to miss out on any market share in their search engine marketing campaign; by leveraging both Google Adwords and Bing Ads, our clients can reach search users on Google, Bing and Yahoo. Bing Ads allows for significant customization including allocating more funds towards reaching users of a specific demographic.

Now is the time to get your business involved with Bing Ads. Right now, few companies are running SEM campaigns utilizing Bing, which means the bids for ad placement is extremely affordable. With little competition, you can place a great ad with tons of exposure for a very low cost. Bing allows you to import Google Adsense; we can migrate your entire Adsense campaign with the same structure and content in minutes!

The RankHigher team is excited to implement their new specialized Bing Ads knowledge with current and future SEM initiatives. The entire office would like to send a big thank you out to Bing and to Andrew Yang for generously lending us their time and effort to help our team gain specialized knowledge of Bing Ads best practices.

Top 3 Ways To Use Google Alerts For Internet Marketing

Leveraging Google Alerts as part of your brand’s internet marketing approach can greatly benefit your company.Here’s how. This free monitoring tool gives you automated updates on any new web pages, news articles, video, blogs, and/or discussion groups that rank for whatever keywords you choose.

From an internet marketing perspective, companies should be taking advantage of this tool for 3 uses to protect their brand online:

1. Find Out What’s Being Said About Your Company.

Set search alerts for your company and find out exactly what people are saying about you day to day. Through this, you will be able to protect your brand image from false claims and slander. Google alerts are an important brand monitoring tool to keep a polished corporate image and handle any negative publicity as it arises.

2. Keep Tabs On Trends In Your Industry.

If you want to be the best in your industry, you need to keep up with the latest trends and updates to your field. Google alerts make it easy to stay in-the-know. For fast paced industries that change day to day, such as SEO, you can stay fresh on any news that can affect your company.

Use Google Alerts to track what topics are trending to help you publish relevant content that demands attention. If you’re in charge of social media and have no clue what to post, these alerts are invaluable to deliver popular articles and news worth sharing right to your inbox.

3. Keep Updated On Your Competition.

Another way Google Alerts can help you to stay at the top of your industry is by keeping you notified on what your competitors are up to. You can track your biggest competition, and by tracking more general keywords you will be updated on any rising competitors you were unaware of.

All in all, if you want to stay in-the-know in your field, signing up for Google Alerts is one of the easiest ways to do it. The best part is, all it costs you is a little time! Go to Google Alerts to get started.