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Mobile Or Fully Responsive Designs | Benefits To Your Business

Having a website with your product or service on it, isn’t enough to attract and keep customers. Nowadays, consumers are accessing information from more than one platform, and it is crucial that your website allows for effortless usability and readability. Without these vital features, it is unlikely that your sales will maintain, let alone improve.

46% of internet searches are conducted on a mobile device; this includes smart phones and tablets Although the majority of users are still at their desktops, you are ignoring a massive demographic of your users due to the functionality of your website.

In order to reach all potential customers, on all available search platforms, you need to upgrade the functionality of your website, i.e. mobile responsive websites and fully responsive websites. A great example of a fully responsive website we designed was for a Vancouver personal injury lawyer.

Mobile Responsive Website Designs

Mobile devices are quickly becoming a popular search tool. Users have the ability to complete tasks on their mobile devices, from start to finish. Whether it is booking a hotel or purchasing tickets to a concert, users are accessing websites on the go, at the moment in time they think of a product.

What happens if your website doesn’t provide users with the smooth experience they hope for when completing a purchase? People love simplicity and ease. If your website does not provide the same effortlessness on a mobile device as it does on a desktop, you are guaranteed to lose customers.

The Benefits Of A Mobile Response Website For Your Business

Mobile responsive websites are a large task, but with the right web team, your new website can be launched within 10 days of your approval. Your mobile website is automatically synced with your desktop website.

It is important that additional analytics for mobile website performance are added to your campaign so you can track how well your website is performing. Simple or minor changes to your website theme are easy to make.

Overall, you will see an increase in engagement from your users, as well as an increase in the time spent on your website. A bounce rate is the percentage of users that visit your website, and leave immediately due to poor user engagement, or lack of relevance. You will see your bounce rate drop significantly because your user experience has improved to meet the quality needed to support mobile devices.

The Benefits Of  Mobile Responsive Websites For The User

A mobile responsive website improves the overall user experience. Due to the increase of mobile device searches, it is important that you are reaching all audiences. You don’t want to limit yourself to just those using a desktop. 46% of all searches on the internet are from mobile devices. 22% of mobile device users will purchase from their phone.  If this 46% cannot read the content on your website, or navigate through your website, they will not purchase your product or service.

A mobile responsive website has content that can be seen clearly, without having to zoom in or scroll horizontally. When a website is designed to work with a mobile device, it makes it easy to navigate and find exactly what you are looking for with ease.

Fully Responsive Website Designs

Fully responsive websites are designed to adjust to all screen sizes. Whether it’s a cell phone, an iPad, a laptop or a television screen, the website will modify itself. Although desktops are the most popular devices for search, for now, mobile devices still facilitate high search traffic. As mentioned before, you don’t want to limit your audience by only appealing to users with desktops.

A fully responsive website design will allow for readability and usability on all platforms. The website will adjust to the size of the screen the user is searching on. You will have a tailored website to each and every potential customer.

The Benefits Of A Fully Responsive Website For Your Business

Although building a fully responsive website can be a daunting task, if you find a fair and talented web team, there are so many advantages to your business. One of the benefits of a responsive website is that they are fully customizable. Your website’s look and functionality are completely up to you. You can make it a unique representation of your brand. It also allows for a competitive advantage over your competitors because not all businesses are fully aware of the benefits of a fully responsive website.

In addition, a fully responsive website is a future proof option for your website. Five years ago, mobile phones and tablets were not used for search. The use of these devices for search has only becoming popular in the recent years. Five or ten years from now, you want your website and business to be relevant. With a fully responsive website, your website will adapt to whatever the new technological phase is of the time.

The Benefits Of A Fully Responsive Website For The User

A fully responsive website is easy to use and engages users quickly. By formatting the website to the custom screen of each user, the simplicity makes for an easy and enjoyable experience. The website will load fast, and improve the readability.

Users will no longer have to “pinch and scroll;” they can easily access content that is flexible and adjustable. It also accelerates rending on the user’s side. Overall, a positive user experience that leads to increased user engagement and product sales.

The Best Option For Your Business

The advantages of mobile responsive and fully responsive websites are undeniable. The question becomes which is the better option for your business.  If you currently have a website that you are happy with, but have noticed an increase in your mobile traffic, a mobile responsive design would be the best option for you. This will decrease your bounce rate and allow for simple navigation for those users on a mobile device. On the other hand, if you are open to the possibility of a rebuild, a fully responsive design is a great choice. Your website will appeal to audiences from all devices, inlcuding mobile devices.

It’s best to find a trusted web team who can give you suggestions on the best design for your website, and your business model. The key to sales is providing users with the best experience on your website, no matter what device they are using to search.

Graphic Design For The Non Graphic Designer

So you want to dabble in graphic design and just are not sure where to start? Well, you came to the right place. Most people are scared to try it, but once you get the hang of it, graphic design isn’t scary at all. Graphic design can be anything from your logo design, to business cards, and even down to your web design. Having roots in graphic design does not necessarily mean you are the world’s greatest artist; it could be something as simple as knowing what looks good and what doesn’t.

Becoming a graphic designer, or even just periodically presenting some creative elements, is a skill that can set you a part from others within your workplace. It is all about finding what works well for you and how you can create graphic pieces that will reflect your creativity and your assigned task. When being assigned some design work, here are some tips you can follow to get your creative juices flowing and how to keep them flowing…

Start by getting comfortable with your setting
Grab a coffee, sit in your favourite chair, put on some tunes, whatever it takes to make you feel relaxed. Designing can become frustrating if your head is not into it. Make sure you are in an environment that will foster creativity, not hinder it.

Identify your goal and key elements
There is nothing worse than not having a clear vision. Knowing what your end result should be ie. ‘An image that will direct my clients to the shop page,’ will make it easier for you to come up with a design. Without a clear goal, you will be swimming around in a circle for hours. Having an end goal will keep you focused and will and will allow you to use your time wisely.

Research designs
There is nothing wrong with researching and looking at what others have done. Doing a little bit of research will help you to determine what you like and do not like and how you can shape your assigned task. Sometimes you will find that inspiration will come from the most unexpected places and elements.

Decide on your layout and colour palate
Unless specified, choosing your colours and page layout can be a bit of a task, mostly because you will have hundreds of ideas running through your head. Deciding on a main colour design and page layout will help to keep you on task. Obviously your page design will change throughout the designing process, but having an idea of what you want will keep the actual execution of it on the right track. Sometimes I find it best to sketch out a really simple and basic outline on a piece of paper, that way when you get lost you can easily refer back to the drawing and attempt to rearrange your roadblock.

Be open to opinions and criticisms
When it comes to designs, you will not always see eye-to-eye with everyone who reviews your work. You have to remember to stay open minded, regardless of how much your work is criticized. Everyone has their own ideas and being able to take criticism and alter your work will make you a better designer. Design criticism is not a personal attack; it is a way to get everyone’s goals met.

Before sending your work to the client or publishing it, make sure to look back and ask yourself “What am I trying to obtain with this piece?” Next, ask yourself “Did I get that message across?” If your answer is “No” then you may want to spend a little bit of more time on it before you send it off. If you answered “Yes,” double check that all copy, file sizes, file types, bleed (if needed), and requirements are met, and then feel free to submit your work for print or upload to your client. You are done!

Almost as important as it is to have a creative eye, having a default program that you are with comfortable using is completely okay, Adobe Photoshop CS6 being my go to program. But you should never limit yourself to only one program. There will come a day when a client will need something changed ASAP and they will send you a file for a program that you will have to learn on the fly. So be sure to experiment and dive deep into various designing programs that are available – this way you will always be prepared for the unexpected.

Getting the hang of designing is something that does take time, but it is a great learning experience. In the beginning you will find that your designs may not be working out, but eventually with practice and experimenting, you will get the outcome you hoped for. It is all based on trial and error; do not get discouraged. Sometimes your greatest works will come from a mistake or an unplanned tool selection. Don’t be afraid to experiment; you will thank yourself later for it!