Internet Marketing Analysis

The first step towards a successful SEO campaign involves finding out the lay of the land. Where do you currently stand? How effective is your website right now? How about those of your competitors? Are search terms important to your business very competitive…or not?

The Internet Marketing Analysis accomplishes two things

  1. It establishes Internet benchmarks for your company and your industry
  2. It reveals how to put together a custom strategy for getting your website to the top of the search rankings

 

Some of the questions we find answers to

  • How do your competitors’ websites compare to yours in terms of search engine performance?
  • How are people finding your website?
  • Are they typing your website address in directly?
  • Are they finding you through a business directory?
  • Does your website pop up in a keyword search?
  • How does your website perform in searches for dozens of keyword combinations important to your business?
  • What are the most important keywords for you to ‘own’?
  • What is your website doing right and what is it doing wrong?

 
To complete an IMA of your product/industry market, we perform a comprehensive analysis of your company’s and your competitors’ current Internet footprints. We conduct keyword research with your stakeholders. Then we perform a Web-focused SWOT analysis. After analyzing all of this information, we build an action plan with recommendations for driving targeted traffic to your site.

  • How do your competitors’ websites compare to yours in terms of search engine performance?
  • How are people finding your website?
  • Are they typing your website address in directly?
  • Are they finding you through a business directory?
  • Does your website pop up in a keyword search?
  • How does your website perform in searches for dozens of keyword combinations important to your business?
  • What are the most important keywords for you to ‘own’?
  • What is your website doing right and what is it doing wrong?

To complete an IMA of your product/industry market, we perform a comprehensive analysis of your company’s and your competitors’ current Internet footprints. We conduct keyword research with your stakeholders. Then we perform a Web-focused SWOT analysis. After analyzing all of this information, we build an action plan with recommendations for driving targeted traffic to your site.