MARCH 24, 2009 (SMARTPROS) — THREE TIPS TO KEEP YOUR BUSINESS FROM BECOMING A ‘BILLBOARD IN THE FOREST’.
Making your company stand out on the Internet can seem like a daunting task. With well over a billion Internet searches per day and billions of pages to choose from, how is one company’s Web page able to come out on top? According to Scott Wilson, CEO of RankHigher.ca, there are a few simple ways even small companies can top the page in their next potential customer’s Internet search.
Get Read. It’s important that search engines are able to read your site content. Create content that is easily read by creating your Web page in HTML. Avoid creating sites entirely in flash as search engines like Google have difficulty reading the content and it may not appear in search results.
Gain Trust. Until the Web site has earned the trust of the search engines, it will not rank in search. Earn trust for your site by receiving links to your site from other trusted Web sites. Getting a trusted Web site to post your link is like getting an academic citation – the more citations (links), the more trusted your content will become.
Get Focused. Often a single Web page will contain information on many different products or services offered. This can pose a problem, if the Web page is about ten different things, then the search engine will rank it for all ten. For example, the first product could appear on page 100, product two could be ranked 1000, and so on. This keeps your Web page from appearing on the first page of a search result. To avoid this, each page on your Web site should be dedicated to a specific product or service as it will attach a specific keyword to your page and result in better search results.
Using these simple tips can help companies get noticed and gain business. “The Internet is filled with fantastic content that no one can find,” says Wilson. “I call these web sites ‘billboards in the forest’ because no matter how attractive or great your Web site content is, it’s not going to help you gain business if it doesn’t show up on a simple Google keyword search.”